Copywriting & marketing for professional service firms


Focus your marketing and attract new clients.


Find the right words to explain what you do quickly.


Increase referrals and word-of-mouth marketing.


Lantern helps the leaders of professional firms focus your marketing, attract the right clients and close more deals.


Knowing where to invest your marketing energy can be paralyzing when you don’t have a clear message for your business. Get your message focused before wasting more on marketing tactics, and attract better clients for the long-term.

I was feeling stuck on how to move forward with my business. With Josh’s coaching, we took the chaos of a small, emerging business into a well defined and successful organization. We’ve made more progress in our company’s growth in the last 2 months than we have in years.

Now we are able to help more people and at a higher level, and will be able to give more opportunities for people to love what they do and do great work!
— Ashley Delaney, New Coast Media
Our team was not able to convey a solid message of what we do in a way that was professional and consistent. I was frustrated and afraid we were losing potential clients.

When I think of branding, it can be overwhelming and I was surprised how easy you made the process. Working with you has been great! You made each step simple, to the point and productive. I can’t ask for more than that!
— Nicole Albrecht, Financial Accounting Services



Create a clear message & grow with confidence.

We understand that wrestling with your message can be overwhelming. You don’t have enough time in the day to execute a cohesive marketing strategy and run your firm at the same time.

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Lantern helps fuel your marketing efforts with a clear message and plan, so you don’t get bogged down by details. Our mission is to give you the clarity, focus, and tools you need to conquer marketing chaos and grow your business with confidence.

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Focus your message

Develop a clear and compelling value proposition and message to fuel your marketing

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Get an action plan

Customize your marketing action plan to increase referrals and attract your best clients

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Conquer marketing chaos

Build a marketing system so you can grow with confidence



Josh helped me focus and simplify the story I’m telling about my business. We were able to narrow down a concise BrandScript and create a website wireframe quickly. I would have spent months mulling over every little detail.
— Case Calvert, Kingdom Creative


Before talking with Josh, I struggled to simply answer the question, “What do you do?” I was aware of the impact I made with my clients, but I was too close to my work to be able to describe it in a way that others could understand.
— Arrick Garringer, Windmill Marketing

What if you could stop stumbling to explain what you do?

How we help you nail your pitch, every time.

Message Clarity
Build a solid foundation for sales & marketing
Starting at $1500

The starting point for all Lantern projects, this process helps you develop a clear message to connect with your audience.
  • Create a compelling story for your organization.
  • Stop stumbling over how to explain what you do.
  • Align your message and marketing priorities.
Includes: 3x 90-minute sessions over 30 days

Marketing Strategy & Coaching
Get one-on-one support to reach your goals
Starting at $750/month

One-on-one coaching calls to keep your business on track using the StoryBrand 7-Step Framework. Get outside strategy & perspective. Align your message, fuel your marketing plan, and support your communication efforts.

Includes: 2x 90-minute coaching sessions each month

Websites & Copywriting
Create marketing that connects
Projects starting at $3000

Work with a team of Lantern content writers, designers, and developers to implement your message across your website and sales materials. Attract qualified leads with the right message.