Space (“You can’t become playful, and therefore creative, if you’re under your usual pressures.”)
Time (“It’s not enough to create space; you have to create your space for a specific period of time.”)
Time (“Giving your mind as long as possible to come up with something original,” and learning to tolerate the discomfort of pondering time and indecision.)
Confidence (“Nothing will stop you being creative so effectively as the fear of making a mistake.”)
Humor (“The main evolutionary significance of humor is that it gets us from the closed mode to the open mode quicker than anything else.”)
He [Steve Jobs] was also going to do it with a revolutionary organization, something he dubbed the Open Corporation. “Think of it this way,” he explained. “If you look at your own body, your cells are specialized, but every single one of them has the master plan for the whole body. We think our company will be the best possible company if every single person working here understands the whole master plan and can use that as a yardstick to make decisions against. We think a lot of little and medium and big decisions will be made better if all our people know that.” It was a bold theory.
