The art of single-tasking.

“Eighty percent of success is showing up.” Woody Allen

For those of us in business, we understand the gravity of these words. Often, it is not the smartest, fastest, or luckiest person who finds success. Instead, it’s the person who shows up consistently.

Being present in your work is a valuable ‘soft skill’ — one thats not easily mastered. (“Soft skills” refer to personal habits and traits that compliment technical job skills).

Since the boom of personal computers, the pace of business life has increased steadily. Blackberries, cell phones, and email have become the new standard for how work is done. This creates a constant stream of input, tasks, appointments, and priorities. Not only does work still need to be done, now it needs to be done ‘faster’ to stay ahead of the competition.

While, this massive amount of data can be overwhelming at first, there is a point where it becomes so common place that we have adjusted our expectations to manage the stream of data. This new expectation includes the concept of Multi-tasking, being in constant motion, and attempting to do more than one thing at a time.

Brain scan tests have been conducted on the subject of Mutli-tasking, with interesting results. Brain activity for a person focusing on one task show around 80% of the brain churning on the task. With focus split between 2 separate tasks, the same brain shows only 20% activity - or 10% on each task!

Ask yourself, “When is the last time I did the following and how productive was it?
Held a client meeting without a clear agenda and end goal.
Sat through a staff meeting and made notes about the rest of the work you had to get done.
Made a phone call and wrote an email at the same time.
Proofread a document and checked for new email.
Drove your care and read email. :-)

When multi-tasking happens, your brain has to mentally go back to the beginning of a task and catch up to the where you left off. You end up with much less done, let alone possible quality issues. In business, this translates into focusing on each task, goal, or meeting with focused attention. Let’s change our work processes and set a new expectation based on focused, quality work.

Labels are good.

One of my favorite office tools is my Brother P-Touch Labeler. This little green guy is a friendly addition to my desktop toolkit.

I’ve noticed the sense of calm that surfaces when you print that tiny white label. Suddenly a plain manilla folder rises from a stack of 500 and takes on a purpose. “I hold Josh Brammer’s notes regarding Vacation plans.”

Relaxed control is the sweet spot between obsessive organizing and pointless working. There’s enough structure in place to keep things going, find what you need, and enjoy the work. Folder, labels, and lists help me. Actually, I’m pretty useless without them (just ask my wife).

Losing the lesson

It’s amazing how fast you can stop being the best version of you. Believe me. It only takes a minute to forget what you’ve learned along the way.

Google presents OpenSocial

Google continues to astound me. Here is a company that does an excellent job of creating better user experiences, better products, and stretching the boundaries of technology. This is truly an example of how when you hit the pinata and you help everyone else gather up the candy - everyone wins.

Learn more about the implications of OpenSocial over at TechCrunch.

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Networking isn’t selling.

Since making the move from non-profit to for-profit, I’ve had the opportunity to start ‘networking.’ I started by going to events held by the Indianapolis Chamber of Commerce. After attending multiple networking lunches, I was worried that networking wasn’t for me.

Not that I don’t like people. I do. I just don’t like people who are looking out for themselves. You can smell it on them.

“Hi, I’m Josh with SpinWeb and I’d like you to redesign your website. This would be very beneficial for me, while also giving you a new website. Doesn’t that sound neat? Here’s my card.”

While networking chatter isn’t this brutally honest, I wish that it was. Then an hour and a half lunch could be cut down to 20 minutes of good straight-shooting sales talk.

Luckily, Michael Reynolds (SpinWeb President) encouraged me to look into a BNI chapter. On the surface, I wasn’t convinced that BNI was much different than the Chamber events I’d been to. I soon learned the difference — actual real business relationships.

BNI is structured differently than other ‘networking’ organizations. Members must apply for their spot, invest finiacially to join, come every week, commit to learn about and spend time with each other. This simple change makes a huge difference. Instead of walking into a room of strangers, talking up your business as best you can, you walk into a room of colleagues. People who know you, have an understanding of your business, and actually want you to succeed.

This simple difference is amazing. Imagine having 20-40 people who commit to your success week after week. Networking is not longer selling. Networking just became cheer leading your colleagues to success. That is the power of BNI.